Up a level |
Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel J. (2024) Breaking the glass ceiling: empowering female entrepreneurs through female mentors. Marketing Science, 43 (2). 244 - 253. ISSN 0732-2399
Anderson, Stephen J., Chintagunta, Pradeep and Vilcassim, Naufel J. (2023) Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales. Marketing Science. ISSN 0732-2399
Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank and Vilcassim, Naufel J. (2021) Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Journal of Marketing, 85 (3). 78 - 96. ISSN 0022-2429
Hong, Sungtak, Misra, Kanishka and Vilcassim, Naufel J. (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429
Koenigsberg, Oded, Muller, Eitan and Vilcassim, Naufel J. (2008) easyJet® pricing strategy: should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1570-7156
Bruno, Hernán A. and Vilcassim, Naufel J. (2008) Structural demand estimation with varying product availability. Marketing Science, 27 (6). pp. 1126-1131. ISSN 0732-2399
Chu, Junhong, Chintagunta, Pradeep K. and Vilcassim, Naufel J. (2007) Assessing the economic value of distribution channels: an application to the personal computer industry. Journal of Marketing Research, 44 (1). pp. 29-41. ISSN 0022-2437
Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. (2006) Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis. Journal of Business, 79 (9). pp. 2761-2787. ISSN 0021-9398
Bronnenberg, Bart J., Rossi, Peter E. and Vilcassim, Naufel J. (2005) Structural modeling and policy simulation. Journal of Marketing Research, 42 (1). pp. 22-26. ISSN 0022-2437
Drèze, Xavier, Nisol, Patricia and Vilcassim, Naufel J. (2004) Do promotions increase store expenditures? A descriptive study of household shopping behavior. Quantitative Marketing and Economics, 2 (1). pp. 59-95. ISSN 1573-711X
Kadiyali, Vrinda, Vilcassim, Naufel J. and Chintagunta, Pradeep (1999) Product line extensions and competitive market interactions: an empirical analysis. Journal of Econometrics, 89 (1-2). pp. 339-363. ISSN 0304-4076
Vilcassim, Naufel J., Kadiyali, Vrinda and Chintagunta, Pradeep K. (1999) Investigating dynamic multifirm market interactions in price and advertising. Management Science, 45 (4). pp. 499-518. ISSN 0025-1909
Jain, Dipak C., Muller, Eitan and Vilcassim, Naufel J. (1999) Pricing patterns of cellular phones and phonecalls: a segment-level analysis. Management Science, 45 (2). pp. 131-141. ISSN 0025-1909
Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1998) Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing. Journal of Retailing and Consumer Services, 5 (1). pp. 15-24. ISSN 0969-6989
Kadiyali, Vrinda, Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1996) Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? Journal of Business, 69 (4). pp. 459-487. ISSN 0021-9398
Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1995) A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry. Decision Sciences, 26 (4). pp. 531-559. ISSN 1540-5915
Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1995) Investigating retailer product category pricing from household scanner panel data. Journal of Retailing, 71 (2). pp. 103-128. ISSN 0022-4359
Jain, Dipak C., Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1994) A random-coefficients logit brand choice model applied to panel data. Journal of Business and Economic Statistics, 12 (3). pp. 317-328. ISSN 0735-0015
Jain, Dipak C. and Vilcassim, Naufel J. (1994) Estimating household purchase rates for consumer nondurable goods. Applied Stochastic Models and Data Analysis, 10 (1). pp. 15-26. ISSN 1526-4025
Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1994) Marketing investment decisions in a dynamic duopoly: a model and empirical analysis. International Journal of Research in Marketing, 11 (3). pp. 287-306. ISSN 0167-8116
Chintagunta, Pradeep K., Rao, Vithala R. and Vilcassim, Naufel J. (1993) Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly. Managerial and Decision Economics, 14 (3). pp. 221-234. ISSN 1099-1468
Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1992) An empirical investigation of advertising strategies in a dynamic duopoly. Management Science, 38 (9). pp. 1230-1244. ISSN 0025-1909
Chintagunta, Pradeep K., Jain, Dipak C. and Vilcassim, Naufel J. (1991) Investigating heterogeneity in brand preferences in logit models for panel data. Journal of Marketing Research, 28 (4). pp. 417-428. ISSN 0022-2437
Jain, Dipak C. and Vilcassim, Naufel J. (1991) Investigating household purchase timing decisions: a conditional hazard function approach. Marketing Science, 10 (1). pp. 1-23. ISSN 0732-2399
Vilcassim, Naufel J. and Jain, Dipak C. (1991) Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity. Journal of Marketing Research, 28 (1). pp. 29-41. ISSN 0022-2437
Jain, Dipak C. and Vilcassim, Naufel J. (1989) Testing functional forms of market share models using the Box-Cox transformation and the Lagrange multiplier approach. International Journal of Research in Marketing, 6 (2). pp. 95-107. ISSN 0167-8116
Vilcassim, Naufel J. (1989) Extending the rotterdam model to test hierarchicalmarket structures. Marketing Science, 8 (2). pp. 181-190. ISSN 0732-2399
Vilcassim, Naufel J. and Wittink, Dick R. (1987) Supporting a higher shelf price through coupon distributions. Journal of Consumer Marketing, 4 (2). pp. 29-39. ISSN 0736-3761
Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. (2004) Structural models of competition: a marketing strategy perspective. In: Moorman, Christine and Lehmann, Donald R., (eds.) Assessing Marketing Strategy Performance. Marketing Science Institute, Boston, United States of America. ISBN 9780965711449