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Structural models of competition: a marketing strategy perspective

Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. (2004) Structural models of competition: a marketing strategy perspective. In: Moorman, Christine and Lehmann, Donald R., (eds.) Assessing Marketing Strategy Performance. Marketing Science Institute, Boston, United States of America. ISBN 9780965711449

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Item Type: Book Section
Official URL: http://www.msi.org/
Additional Information: © 2004 Marketing Science Institute
Divisions: Management
Subjects: H Social Sciences > HF Commerce
Sets: Departments > Management
Date Deposited: 07 Feb 2017 13:53
Last Modified: 20 Aug 2020 23:17
URI: http://eprints.lse.ac.uk/id/eprint/69147

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