Jain, Dipak C., Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1994) A random-coefficients logit brand choice model applied to panel data. Journal of Business and Economic Statistics, 12 (3). pp. 317-328. ISSN 0735-0015
Full text not available from this repository.Abstract
A random-coefficients logit model that allows for unobserved heterogeneity in brand preferences and in the responses to marketing variables is empirically investigated using household-level panel data. The unknown underlying distribution of unobserved heterogeneity is approximated by a discrete distribution. The results reveal that there is significant unobserved heterogeneity across households and that ignoring its effects results in a downward bias in the parameter estimates of the marketing variables. It is therefore important to account for heterogeneity in both preferences and responses in the absence of any a priori knowledge about the nature of heterogeneity across households.
| Item Type: | Article |
|---|---|
| Official URL: | http://amstat.tandfonline.com/loi/ubes20 |
| Additional Information: | © 1994 American Statistical Association |
| Divisions: | Management |
| Subjects: | H Social Sciences > HF Commerce |
| Date Deposited: | 01 Mar 2017 10:45 |
| Last Modified: | 12 Jan 2024 17:24 |
| URI: | http://eprints.lse.ac.uk/id/eprint/69478 |
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