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Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda

Germann, Frank and Vilcassim, Naufel J. (2021) Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Journal of Marketing. ISSN 0022-2429 (In Press)

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Item Type: Article
Divisions: Management
Date Deposited: 22 Jan 2021 13:48
Last Modified: 23 Jan 2021 00:12
URI: http://eprints.lse.ac.uk/id/eprint/108531

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