Items where Author is "Vilcassim, Naufel J."

Article

Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2024) Breaking the glass ceiling: empowering female entrepreneurs through female mentors. Marketing Science, 43 (2). 244 - 253. ISSN 0732-2399

Anderson, Stephen J., Chintagunta, Pradeep and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2023) Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales. Marketing Science, 43 (3). 637 - 672. ISSN 0732-2399

Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2021) Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Journal of Marketing, 85 (3). 78 - 96. ISSN 0022-2429

Hong, Sungtak, Misra, Kanishka and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

Koenigsberg, Oded, Muller, Eitan and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2008) easyJet® pricing strategy: should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1570-7156

Bruno, Hernán A. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2008) Structural demand estimation with varying product availability. Marketing Science, 27 (6). pp. 1126-1131. ISSN 0732-2399

Chu, Junhong, Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2007) Assessing the economic value of distribution channels: an application to the personal computer industry. Journal of Marketing Research, 44 (1). pp. 29-41. ISSN 0022-2437

Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2006) Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis. Journal of Business, 79 (9). pp. 2761-2787. ISSN 0021-9398

Bronnenberg, Bart J., Rossi, Peter E. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2005) Structural modeling and policy simulation. Journal of Marketing Research, 42 (1). pp. 22-26. ISSN 0022-2437

Drèze, Xavier, Nisol, Patricia and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2004) Do promotions increase store expenditures? A descriptive study of household shopping behavior. Quantitative Marketing and Economics, 2 (1). pp. 59-95. ISSN 1573-711X

Kadiyali, Vrinda, Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep (1999) Product line extensions and competitive market interactions: an empirical analysis. Journal of Econometrics, 89 (1-2). pp. 339-363. ISSN 0304-4076

Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014, Kadiyali, Vrinda and Chintagunta, Pradeep K. (1999) Investigating dynamic multifirm market interactions in price and advertising. Management Science, 45 (4). pp. 499-518. ISSN 0025-1909

Jain, Dipak C., Muller, Eitan and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1999) Pricing patterns of cellular phones and phonecalls: a segment-level analysis. Management Science, 45 (2). pp. 131-141. ISSN 0025-1909

Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1998) Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing. Journal of Retailing and Consumer Services, 5 (1). pp. 15-24. ISSN 0969-6989

Kadiyali, Vrinda, Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep K. (1996) Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? Journal of Business, 69 (4). pp. 459-487. ISSN 0021-9398

Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1995) A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry. Decision Sciences, 26 (4). pp. 531-559. ISSN 1540-5915

Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep K. (1995) Investigating retailer product category pricing from household scanner panel data. Journal of Retailing, 71 (2). pp. 103-128. ISSN 0022-4359

Jain, Dipak C., Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep K. (1994) A random-coefficients logit brand choice model applied to panel data. Journal of Business and Economic Statistics, 12 (3). pp. 317-328. ISSN 0735-0015

Jain, Dipak C. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1994) Estimating household purchase rates for consumer nondurable goods. Applied Stochastic Models and Data Analysis, 10 (1). pp. 15-26. ISSN 1526-4025

Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1994) Marketing investment decisions in a dynamic duopoly: a model and empirical analysis. International Journal of Research in Marketing, 11 (3). pp. 287-306. ISSN 0167-8116

Chintagunta, Pradeep K., Rao, Vithala R. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1993) Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly. Managerial and Decision Economics, 14 (3). pp. 221-234. ISSN 1099-1468

Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1992) An empirical investigation of advertising strategies in a dynamic duopoly. Management Science, 38 (9). pp. 1230-1244. ISSN 0025-1909

Chintagunta, Pradeep K., Jain, Dipak C. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1991) Investigating heterogeneity in brand preferences in logit models for panel data. Journal of Marketing Research, 28 (4). pp. 417-428. ISSN 0022-2437

Jain, Dipak C. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1991) Investigating household purchase timing decisions: a conditional hazard function approach. Marketing Science, 10 (1). pp. 1-23. ISSN 0732-2399

Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Jain, Dipak C. (1991) Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity. Journal of Marketing Research, 28 (1). pp. 29-41. ISSN 0022-2437

Jain, Dipak C. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1989) Testing functional forms of market share models using the Box-Cox transformation and the Lagrange multiplier approach. International Journal of Research in Marketing, 6 (2). pp. 95-107. ISSN 0167-8116

Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1989) Extending the rotterdam model to test hierarchicalmarket structures. Marketing Science, 8 (2). pp. 181-190. ISSN 0732-2399

Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Wittink, Dick R. (1987) Supporting a higher shelf price through coupon distributions. Journal of Consumer Marketing, 4 (2). pp. 29-39. ISSN 0736-3761

Book Section

Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2004) Structural models of competition: a marketing strategy perspective. In: Moorman, Christine and Lehmann, Donald R., (eds.) Assessing Marketing Strategy Performance. Marketing Science Institute, Boston, United States of America. ISBN 9780965711449