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Items where Author is "Vilcassim, Naufel J."

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Number of items: 26.

Article

Hong, Sungtak, Misra, Kanishka and Vilcassim, Naufel J. (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

Koenigsberg, Oded, Muller, Eitan and Vilcassim, Naufel J. (2008) easyJet® pricing strategy: should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1570-7156

Bruno, Hernán A. and Vilcassim, Naufel J. (2008) Structural demand estimation with varying product availability. Marketing Science, 27 (6). pp. 1126-1131. ISSN 0732-2399

Chu, Junhong, Chintagunta, Pradeep K. and Vilcassim, Naufel J. (2007) Assessing the economic value of distribution channels: an application to the personal computer industry. Journal of Marketing Research, 44 (1). pp. 29-41. ISSN 0022-2437

Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. (2006) Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis. Journal of Business, 79 (9). pp. 2761-2787. ISSN 0021-9398

Bronnenberg, Bart J., Rossi, Peter E. and Vilcassim, Naufel J. (2005) Structural modeling and policy simulation. Journal of Marketing Research, 42 (1). pp. 22-26. ISSN 0022-2437

Drèze, Xavier, Nisol, Patricia and Vilcassim, Naufel J. (2004) Do promotions increase store expenditures? A descriptive study of household shopping behavior. Quantitative Marketing and Economics, 2 (1). pp. 59-95. ISSN 1573-711X

Kadiyali, Vrinda, Vilcassim, Naufel J. and Chintagunta, Pradeep (1999) Product line extensions and competitive market interactions: an empirical analysis. Journal of Econometrics, 89 (1-2). pp. 339-363. ISSN 0304-4076

Vilcassim, Naufel J., Kadiyali, Vrinda and Chintagunta, Pradeep K. (1999) Investigating dynamic multifirm market interactions in price and advertising. Management Science, 45 (4). pp. 499-518. ISSN 0025-1909

Jain, Dipak C., Muller, Eitan and Vilcassim, Naufel J. (1999) Pricing patterns of cellular phones and phonecalls: a segment-level analysis. Management Science, 45 (2). pp. 131-141. ISSN 0025-1909

Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1998) Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing. Journal of Retailing and Consumer Services, 5 (1). pp. 15-24. ISSN 0969-6989

Kadiyali, Vrinda, Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1996) Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? Journal of Business, 69 (4). pp. 459-487. ISSN 0021-9398

Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1995) A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry. Decision Sciences, 26 (4). pp. 531-559. ISSN 1540-5915

Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1995) Investigating retailer product category pricing from household scanner panel data. Journal of Retailing, 71 (2). pp. 103-128. ISSN 0022-4359

Jain, Dipak C., Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1994) A random-coefficients logit brand choice model applied to panel data. Journal of Business and Economic Statistics, 12 (3). pp. 317-328. ISSN 0735-0015

Jain, Dipak C. and Vilcassim, Naufel J. (1994) Estimating household purchase rates for consumer nondurable goods. Applied Stochastic Models and Data Analysis, 10 (1). pp. 15-26. ISSN 1526-4025

Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1994) Marketing investment decisions in a dynamic duopoly: a model and empirical analysis. International Journal of Research in Marketing, 11 (3). pp. 287-306. ISSN 0167-8116

Chintagunta, Pradeep K., Rao, Vithala R. and Vilcassim, Naufel J. (1993) Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly. Managerial and Decision Economics, 14 (3). pp. 221-234. ISSN 1099-1468

Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1992) An empirical investigation of advertising strategies in a dynamic duopoly. Management Science, 38 (9). pp. 1230-1244. ISSN 0025-1909

Chintagunta, Pradeep K., Jain, Dipak C. and Vilcassim, Naufel J. (1991) Investigating heterogeneity in brand preferences in logit models for panel data. Journal of Marketing Research, 28 (4). pp. 417-428. ISSN 0022-2437

Jain, Dipak C. and Vilcassim, Naufel J. (1991) Investigating household purchase timing decisions: a conditional hazard function approach. Marketing Science, 10 (1). pp. 1-23. ISSN 0732-2399

Vilcassim, Naufel J. and Jain, Dipak C. (1991) Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity. Journal of Marketing Research, 28 (1). pp. 29-41. ISSN 0022-2437

Jain, Dipak C. and Vilcassim, Naufel J. (1989) Testing functional forms of market share models using the Box-Cox transformation and the Lagrange multiplier approach. International Journal of Research in Marketing, 6 (2). pp. 95-107. ISSN 0167-8116

Vilcassim, Naufel J. (1989) Extending the rotterdam model to test hierarchicalmarket structures. Marketing Science, 8 (2). pp. 181-190. ISSN 0732-2399

Vilcassim, Naufel J. and Wittink, Dick R. (1987) Supporting a higher shelf price through coupon distributions. Journal of Consumer Marketing, 4 (2). pp. 29-39. ISSN 0736-3761

Book Section

Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. (2004) Structural models of competition: a marketing strategy perspective. In: Moorman, Christine and Lehmann, Donald R., (eds.) Assessing Marketing Strategy Performance. Marketing Science Institute, Boston, United States of America. ISBN 9780965711449

This list was generated on Thu Nov 21 02:57:53 2019 GMT.