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Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2024)
Breaking the glass ceiling: empowering female entrepreneurs through female mentors.
Marketing Science, 43 (2).
244 - 253.
ISSN 0732-2399
Anderson, Stephen J., Chintagunta, Pradeep and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2023)
Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales.
Marketing Science, 43 (3).
637 - 672.
ISSN 0732-2399
Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2021)
Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda.
Journal of Marketing, 85 (3).
78 - 96.
ISSN 0022-2429
Hong, Sungtak, Misra, Kanishka and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2016)
The perils of category management: the effect of product assortment on multicategory purchase incidence.
Journal of Marketing, 80 (5).
pp. 34-52.
ISSN 0022-2429
Koenigsberg, Oded, Muller, Eitan and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2008)
easyJet® pricing strategy: should low-fare airlines offer last-minute deals?
Quantitative Marketing and Economics, 6 (3).
pp. 279-297.
ISSN 1570-7156
Bruno, Hernán A. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2008)
Structural demand estimation with varying product availability.
Marketing Science, 27 (6).
pp. 1126-1131.
ISSN 0732-2399
Chu, Junhong, Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2007)
Assessing the economic value of distribution channels: an application to the personal computer industry.
Journal of Marketing Research, 44 (1).
pp. 29-41.
ISSN 0022-2437
Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2006)
Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis.
Journal of Business, 79 (9).
pp. 2761-2787.
ISSN 0021-9398
Bronnenberg, Bart J., Rossi, Peter E. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2005)
Structural modeling and policy simulation.
Journal of Marketing Research, 42 (1).
pp. 22-26.
ISSN 0022-2437
Drèze, Xavier, Nisol, Patricia and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2004)
Do promotions increase store expenditures? A descriptive study of household shopping behavior.
Quantitative Marketing and Economics, 2 (1).
pp. 59-95.
ISSN 1573-711X
Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2004)
Structural models of competition: a marketing strategy perspective.
In: Moorman, Christine and Lehmann, Donald R., (eds.)
Assessing Marketing Strategy Performance.
Marketing Science Institute, Boston, United States of America.
ISBN 9780965711449
Kadiyali, Vrinda, Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep
(1999)
Product line extensions and competitive market interactions: an empirical analysis.
Journal of Econometrics, 89 (1-2).
pp. 339-363.
ISSN 0304-4076
Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014, Kadiyali, Vrinda and Chintagunta, Pradeep K.
(1999)
Investigating dynamic multifirm market interactions in price and advertising.
Management Science, 45 (4).
pp. 499-518.
ISSN 0025-1909
Jain, Dipak C., Muller, Eitan and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1999)
Pricing patterns of cellular phones and phonecalls: a segment-level analysis.
Management Science, 45 (2).
pp. 131-141.
ISSN 0025-1909
Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1998)
Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing.
Journal of Retailing and Consumer Services, 5 (1).
pp. 15-24.
ISSN 0969-6989
Kadiyali, Vrinda, Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep K.
(1996)
Empirical analysis of competitive product line pricing decisions: lead, follow, or move together?
Journal of Business, 69 (4).
pp. 459-487.
ISSN 0021-9398
Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1995)
A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry.
Decision Sciences, 26 (4).
pp. 531-559.
ISSN 1540-5915
Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep K.
(1995)
Investigating retailer product category pricing from household scanner panel data.
Journal of Retailing, 71 (2).
pp. 103-128.
ISSN 0022-4359
Jain, Dipak C., Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep K.
(1994)
A random-coefficients logit brand choice model applied to panel data.
Journal of Business and Economic Statistics, 12 (3).
pp. 317-328.
ISSN 0735-0015
Jain, Dipak C. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1994)
Estimating household purchase rates for consumer nondurable goods.
Applied Stochastic Models and Data Analysis, 10 (1).
pp. 15-26.
ISSN 1526-4025
Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1994)
Marketing investment decisions in a dynamic duopoly: a model and empirical analysis.
International Journal of Research in Marketing, 11 (3).
pp. 287-306.
ISSN 0167-8116
Chintagunta, Pradeep K., Rao, Vithala R. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1993)
Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly.
Managerial and Decision Economics, 14 (3).
pp. 221-234.
ISSN 1099-1468
Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1992)
An empirical investigation of advertising strategies in a dynamic duopoly.
Management Science, 38 (9).
pp. 1230-1244.
ISSN 0025-1909
Chintagunta, Pradeep K., Jain, Dipak C. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1991)
Investigating heterogeneity in brand preferences in logit models for panel data.
Journal of Marketing Research, 28 (4).
pp. 417-428.
ISSN 0022-2437
Jain, Dipak C. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1991)
Investigating household purchase timing decisions: a conditional hazard function approach.
Marketing Science, 10 (1).
pp. 1-23.
ISSN 0732-2399
Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Jain, Dipak C.
(1991)
Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity.
Journal of Marketing Research, 28 (1).
pp. 29-41.
ISSN 0022-2437
Jain, Dipak C. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1989)
Testing functional forms of market share models using the Box-Cox transformation and the Lagrange multiplier approach.
International Journal of Research in Marketing, 6 (2).
pp. 95-107.
ISSN 0167-8116
Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1989)
Extending the rotterdam model to test hierarchicalmarket structures.
Marketing Science, 8 (2).
pp. 181-190.
ISSN 0732-2399
Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Wittink, Dick R.
(1987)
Supporting a higher shelf price through coupon distributions.
Journal of Consumer Marketing, 4 (2).
pp. 29-39.
ISSN 0736-3761