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Group by: Creators | Item Type
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Number of items at this level: 4.

Article

Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb . pp. 17-19. ISSN 0001-8295

Marsden, Paul, Samson, Alain and Upton, Neville (2005) Advocacy drives growth. Brand Strategy (198). pp. 45-47. ISSN 0965-9390

Samson, Alain (2006) Understanding the buzz that matters: negative vs positive word of mouth. International Journal of Market Research, 48 (6). pp. 647-657. ISSN 0025-3618

Samson, Alain and Kirby, Justin (2008) Who or what really influences word of mouth trends? Admap (July). pp. 48-51. ISSN 0001-8295

This list was generated on Thu Apr 24 09:13:43 2014 BST.