Browse by Journal of Economic Literature classification

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Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb . pp. 17-19. ISSN 0001-8295

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Marsden, Paul, Samson, Alain and Upton, Neville (2005) Advocacy drives growth. Brand strategy (198). pp. 45-47. ISSN 0965-9390

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Samson, Alain (2006) Understanding the buzz that matters: negative vs positive word of mouth. International journal of market research, 48 (6). pp. 647-657. ISSN 0025-3618

Samson, Alain and Kirby, Justin (2008) Who or what really influences word of mouth trends? Admap (July). pp. 48-51. ISSN 0001-8295