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Customer advocacy metrics: the NPS theory in practice

Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb. pp. 17-19. ISSN 0001-8295

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Justin Kirby, DMC, and Alain Samson, LSE/LRCG, report on how UK companies are using the NPS, and ways in which its use can be improved

Item Type: Article
Official URL:
Additional Information: © 2008 WARC - World Advertising Research Center
Divisions: LSE
Subjects: H Social Sciences > HF Commerce
JEL classification: M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General
Date Deposited: 07 Jan 2009 12:50
Last Modified: 10 Oct 2021 23:09

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