Cookies?
Library Header Image
LSE Research Online LSE Library Services

Customer advocacy metrics: the NPS theory in practice

Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb . pp. 17-19. ISSN 0001-8295

Full text not available from this repository.

Abstract

Justin Kirby, DMC, and Alain Samson, LSE/LRCG, report on how UK companies are using the NPS, and ways in which its use can be improved

Item Type: Article
Official URL: http://www.admapmagazine.com
Additional Information: © 2008 WARC - World Advertising Research Center
Library of Congress subject classification: H Social Sciences > HF Commerce
Journal of Economic Literature Classification System: M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General
Sets: Research centres and groups > LSE Enterprise
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 07 Jan 2009 12:50
URL: http://eprints.lse.ac.uk/21881/

Actions (login required)

Record administration - authorised staff only Record administration - authorised staff only