Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb . pp. 17-19. ISSN 0001-8295
Abstract
Justin Kirby, DMC, and Alain Samson, LSE/LRCG, report on how UK companies are using the NPS, and ways in which its use can be improved
| Item Type: | Article |
|---|---|
| Official URL: | http://www.admapmagazine.com |
| Additional Information: | © 2008 WARC - World Advertising Research Center |
| Library of Congress subject classification: | H Social Sciences > HF Commerce |
| Journal of Economic Literature Classification System: | M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General |
| Sets: | Research centres and groups > LSE Enterprise |
| Rights: | http://www.lse.ac.uk/library/rights/LSERO.htm |
| URL: | http://eprints.lse.ac.uk/21881/ |
Actions (login required)
 |
Record administration - authorised staff only |
