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Customer advocacy metrics: the NPS theory in practice

Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb. pp. 17-19. ISSN 0001-8295

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Abstract

Justin Kirby, DMC, and Alain Samson, LSE/LRCG, report on how UK companies are using the NPS, and ways in which its use can be improved

Item Type: Article
Official URL: http://www.admapmagazine.com
Additional Information: © 2008 WARC - World Advertising Research Center
Subjects: H Social Sciences > HF Commerce
Sets: Research centres and groups > LSE Enterprise
Date Deposited: 07 Jan 2009 12:50
Last Modified: 23 Mar 2012 11:34
URI: http://eprints.lse.ac.uk/id/eprint/21881

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