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Advocacy drives growth

Marsden, Paul, Samson, Alain and Upton, Neville (2005) Advocacy drives growth. Brand Strategy (198). pp. 45-47. ISSN 0965-9390

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Item Type: Article
Official URL: http://www.brandstrategy.co.uk/
Additional Information: © 2005 Centaur Publishing
Library of Congress subject classification: H Social Sciences > HF Commerce
Journal of Economic Literature Classification System: M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General
Sets: Research centres and groups > LSE Enterprise
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 07 Jan 2009 11:51
URL: http://eprints.lse.ac.uk/21889/

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