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Borgers, Tilman, Cox, Ingemar, Pesendorfer, Martin and Petricek, Vaclav (2013) Equilibrium bids in sponsored search auctions: theory and evidence. American Economic Journal: Microeconomics, 5 (4). pp. 163-187. ISSN 1945-7669
Chakravarti, Amitav and Janiszewski, Chris (2004) The influence of generic advertising on brand preferences. Journal of Consumer Research, 30 (4). pp. 487-502. ISSN 0093-5301
Dhingra, Swati (2013) Trading away wide brands for cheap brands. American Economic Review, 103 (6). pp. 2554-2584. ISSN 0002-8282
Felgate, Melanie, Fearne, Andrew and Di Falco, Salvatore (2012) Using supermarket loyalty card data to analyse the impact of promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 0025-3618
Mantovani, Andrea and Mion, Giordano (2006) Advertising and endogenous exit in a differentiated duopoly. Recherches Économiques de Louvain, 72 (1). pp. 19-48. ISSN 0770-4518
Prat, Andrea (2002) Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. Journal of Economic Theory, 103 (1). pp. 162-189. ISSN 1095-7235
Prat, Andrea (1999) Campaign advertising and voter welfare. 2152. Centre for Economic Policy Research, London, UK.
Prat, Andrea (1997) Campaign advertising and voter welfare. 118. Center for Economic Research, Tilburg University, Tilburg, The Netherlands.
Prat, Andrea (1998) Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. 123. Center for Economic Research, Tilburg University, Tilburg, The Netherlands.