Browse by JEL codes

A

Arzaghi, Mohammed and Henderson, J. Vernon ORCID: 0000-0002-0985-9415 (2008) Networking off Madison Avenue. Review of Economic Studies, 75 (4). pp. 1011-1038. ISSN 0034-6527

B

Borgers, Tilman, Cox, Ingemar, Pesendorfer, Martin ORCID: 0000-0002-0547-8711 and Petricek, Vaclav (2013) Equilibrium bids in sponsored search auctions: theory and evidence. American Economic Journal: Microeconomics, 5 (4). pp. 163-187. ISSN 1945-7669

C

Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Janiszewski, Chris (2004) The influence of generic advertising on brand preferences. Journal of Consumer Research, 30 (4). pp. 487-502. ISSN 0093-5301

D

Dhingra, Swati ORCID: 0000-0001-5468-3415 (2013) Trading away wide brands for cheap brands. American Economic Review, 103 (6). pp. 2554-2584. ISSN 0002-8282

Dhingra, Swati ORCID: 0000-0001-5468-3415 (2011) Trading away wide brands for cheap brands. CEP Discussion Papers (CEPDP1103). London School of Economics and Political Science. Centre for Economic Performance, London, UK.

F

Felgate, Melanie, Fearne, Andrew and Di Falco, Salvatore (2012) Using supermarket loyalty card data to analyse the impact of promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 1470-7853

G

Gan, Tan ORCID: 0000-0002-9483-7869 (2024) Robust advertisement pricing. . Social Science Research Network (SSRN).

H

Henriques, David (2020) Effects of TV airtime regulation on advertising quality and welfare. Information Economics and Policy. ISSN 0167-6245

K

Kretschmer, Tobias and Peukert, Christian (2014) Video killed the radio star? Online music videos and digital music sales. CEP Discussion Papers (CEPDP1265). London School of Economics and Political Science. Centre for Economic Performance, London, UK.

M

Mantovani, Andrea and Mion, Giordano (2006) Advertising and endogenous exit in a differentiated duopoly. Recherches Économiques de Louvain, 72 (1). pp. 19-48. ISSN 0770-4518

P

Prat, Andrea (1999) Campaign advertising and voter welfare. . Centre for Economic Policy Research (Great Britain), London, UK.

Prat, Andrea (1997) Campaign advertising and voter welfare. . Center for Economic Research, Tilburg University, Tilburg, The Netherlands.

Prat, Andrea (2002) Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. Journal of Economic Theory, 103 (1). pp. 162-189. ISSN 1095-7235

Prat, Andrea (1998) Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. . Center for Economic Research, Tilburg University, Tilburg, The Netherlands.

R

Rauch, Ferdinand (2011) Advertising expenditure and consumer prices. CEP Discussion Papers (CEPDP1073). London School of Economics and Political Science. Centre for Economic Performance, London, UK.