Browse by Journal of Economic Literature classification

C

Chakravarti, Amitav and Janiszewski, Chris (2004) The influence of generic advertising on brand preferences. Journal of consumer research, 30 (4). pp. 487-502. ISSN 0093-5301

F

Felgate, Melanie, Fearne, Andrew and Di Falco, Salvatore (2012) Using supermarket loyalty card data to analyse the impact of promotions. International journal of market research, 54 (2). pp. 221-240. ISSN 0025-3618

M

Mantovani, Andrea and Mion, Giordano (2006) Advertising and endogenous exit in a differentiated duopoly. Recherches économiques de Louvain, 72 (1). pp. 19-48. ISSN 0770-4518

P

Prat, Andrea (1999) Campaign advertising and voter welfare. 2152. Centre for Economic Policy Research, London, UK.

Prat, Andrea (1997) Campaign advertising and voter welfare. 118. Center for Economic Research, Tilburg University, Tilburg, The Netherlands.

Prat, Andrea (2002) Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. Journal of economic theory, 103 (1). pp. 162-189. ISSN 1095-7235

Prat, Andrea (1998) Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. 123. Center for Economic Research, Tilburg University, Tilburg, The Netherlands.