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Group by: Creators | Item Type
Number of items at this level: 6.

Article

Bell, David R. and Hilber, Christian A.L. (2006) An empirical test of the theory of sales: do household storage constraints affect consumer and store behavior? Quantitative Marketing and Economics, 4 (2). pp. 87-117. ISSN 1570-7156

Felgate, Melanie, Fearne, Andrew and Di Falco, Salvatore (2012) Using supermarket loyalty card data to analyse the impact of promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 0025-3618

Prat, Andrea (2002) Campaign advertising and voter welfare. Review of Economic Studies, 69 (1). pp. 999-1017. ISSN 0034-6527

Book Section

Lahlou, Saadi (1995) Qualitative market research and product development: representations of food and marketing challenges. In: Dubé, Laurette, Le Bel, Jordan L., Tougas, Christiane and Troche, Viviane, (eds.) Health and Pleasure at the Table: Proceedings From an International Symposium Held in Montreal, Canada, May 24th to 27th, 1994. Enjeux actuels du marketing dans l'alimentation et la restauration, Montreal, Canada, pp. 261-281.

Conference or Workshop Item

Wood, Orlando, Samson, Alain and Harrison, Peter (2011) Behaving economically with the truth: how behavioural economics can help market research to better understand, identify and predict behaviour. In: ESOMAR Congress, 18-21 Sep 2011, Amsterdam. (Unpublished)

Book

Samson, Alain (2014) The Behavioral Economics Guide 2014 (with a foreword by George Loewenstein and Rory Sutherland). 1 ed., BehavioralEconomics.com, London, UK.

This list was generated on Mon Nov 24 16:29:02 2014 GMT.