Cookies?
Library Header Image
LSE Research Online LSE Library Services

Items where Author is "Rohde, Paul"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Rohde, Paul and Mau, Gunnar (2021) It’s selling like hotcakes: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics. European Journal of Marketing, 55 (10). pp. 2700-2734. ISSN 0309-0566

This list was generated on Tue Aug 16 16:56:40 2022 BST.