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Items where Author is "Rohde, Paul"

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Rohde, Paul and Mau, Gunnar (2021) It’s selling like hotcakes: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics. European Journal of Marketing, 55 (10). pp. 2700-2734. ISSN 0309-0566

This list was generated on Sun May 22 00:20:41 2022 BST.