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Anderson, Stephen J., Chintagunta, Pradeep and Vilcassim, Naufel J. (2023) Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales. Marketing Science. ISSN 0732-2399
Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank and Vilcassim, Naufel J. (2021) Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Journal of Marketing, 85 (3). 78 - 96. ISSN 0022-2429
Kadiyali, Vrinda, Chintagunta, Pradeep and Vilcassim, Naufel (2000) Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market. Marketing Science, 19 (2). pp. 127-148. ISSN 0732-2399
Kadiyali, Vrinda, Vilcassim, Naufel J. and Chintagunta, Pradeep (1999) Product line extensions and competitive market interactions: an empirical analysis. Journal of Econometrics, 89 (1-2). pp. 339-363. ISSN 0304-4076
