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Sullivan, Nikki ORCID: 0000-0003-0313-3856, Breslav, Alexander, Doré, Samyukta, Bachman, Matthew and Huettel, Scott A.
(2024)
The golden halo of defaults in simple choices.
Journal of Marketing Research.
ISSN 0022-2437
Sullivan, Nikki ORCID: 0000-0003-0313-3856, Doré, Samyukta, Breslav, Alexander and Huettel, Scott A.
(2019)
Would You Like Fries With That? Modeling the Default Effect in Dietary Choice.
In: Association for Consumer Research 2019: Fiftieth Anniversary, 2019-10-17 - 2019-10-20, Hyatt Regency Atlanta, Atlanta, United States, USA.
(Submitted)