Items where Author is "Breslav, Alexander"

Sullivan, Nikki ORCID: 0000-0003-0313-3856, Breslav, Alexander, Doré, Samyukta, Bachman, Matthew and Huettel, Scott A. (2025) The golden halo of defaults in simple choices. Journal of Marketing Research, 62 (2). 386 - 404. ISSN 0022-2437

Sullivan, Nikki ORCID: 0000-0003-0313-3856, Doré, Samyukta, Breslav, Alexander and Huettel, Scott A. (2019) Would You Like Fries With That? Modeling the Default Effect in Dietary Choice. In: Association for Consumer Research 2019: Fiftieth Anniversary, 2019-10-17 - 2019-10-20, Hyatt Regency Atlanta, Atlanta, United States, USA. (Submitted)