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Samson, Alain (2015) The behavioral economics guide 2015 (with an introduction by Dan Ariely). BehavioralEconomics.com, London, UK.
Samson, Alain and Voyer, Benjamin G. (2014) Emergency purchasing situations: implications for consumer decision-making. Journal of Economic Psychology, 44. pp. 21-33. ISSN 0167-4870
Samson, Alain (2014) The Behavioral Economics Guide 2014 (with a foreword by George Loewenstein and Rory Sutherland). BehavioralEconomics.com, London, UK.
Headley, Will, Ewing, Tom and Samson, Alain (2014) Polar opposites: using prevention and promotion focus to optimise communications. In: Impact 2014: Market Research Society Annual Conference, 2014-03-18 - 2014-03-19, London, United Kingdom, GBR.
Thorsten, Roser, DeFillippi, Robert and Samson, Alain (2013) Managing your co-creation mix: co-creation ventures in distinctive contexts. European Business Review, 25 (1). pp. 20-41. ISSN 0955-534X
Samson, Alain and Voyer, Benjamin G. (2012) Two minds, three ways: dual system and dual process models in consumer psychology. Ams Review, 2 (2-4). pp. 48-71. ISSN 1869-814X
Samson, Alain (2012) Shelf help. Research Magazine (Oct 2012). Website.
Wood, Orlando, Samson, Alain and Harrison, Peter (2011) Behaving economically with the truth: how behavioural economics can help market research to better understand, identify and predict behaviour. In: ESOMAR Congress, 2011-09-18 - 2011-09-21, Amsterdam, Netherlands, NLD. (Submitted)
Samson, Alain (2010) Product usage and firm-generated word of mouth: some results from FMCG product trials. International Journal of Market Research, 52 (4). 459 -482. ISSN 1470-7853
Roser, Thorsten, Samson, Alain, Humphreys, Patrick and Cruz-Valdivieso, Eidi (2009) New pathways to value: co-creating products by collaborating with customers. . LSE Enterprise, London, UK.
Samson, Alain and Kirby, Justin (2008) Who or what really influences word of mouth trends? Admap (July). pp. 48-51. ISSN 0001-8295
Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb. pp. 17-19. ISSN 0001-8295
Samson, Alain (2007) Culture, religion and cognition: Buddhism and holistic versus analytic thought. Doctoral thesis, London School of Economics.
Lido, Catherine, Brown, Rupert, Samson, Alain and Calitri, Raffaele (2006) Effects of the media priming asylum-seeker stereotypes on thoughts and behaviour. . Economic and Social Research Council (Great Britain), London, UK.
Samson, Alain (2006) Understanding the buzz that matters: negative vs positive word of mouth. International Journal of Market Research, 48 (6). pp. 647-657. ISSN 1470-7853
Marsden, Paul, Samson, Alain and Upton, Neville (2005) Advocacy drives growth. Brand Strategy (198). pp. 45-47. ISSN 0965-9390
Samson, Alain (2004) Contradictions in counter-intuitive beliefs and naïve dialecticism. Journal of Cognition and Culture, 4 (2). pp. 373-390. ISSN 1567-7095
Samson, Alain (2002) Psychiatric conceptions of 'social phobia': A comparative perspective. Swiss Journal of Sociology, 28 (3). pp. 505-527. ISSN 0379-3664
Samson, Alain (2000) Middle class, invisible and dispersed: Ethnic group contact, ethnic awareness and ethnic identity among Swiss-German immigrants in California. Swiss Journal of Sociology, 26 (1). pp. 37-67. ISSN 0379-3664
