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Hassan, Magda, Prabhu, Jaideep, Chandy, Rajesh and Narasimhan, Om ORCID: 0000-0001-8027-8800
(2023)
When bulldozers loom: informal property rights and marketing practice innovation among emerging market microentrepreneurs.
Marketing Science, 42 (1).
137 - 165.
ISSN 0732-2399
Li, Xiaolin ORCID: 0000-0002-0261-823X, Singh Rao, Raghunath, Narasimhan, Om
ORCID: 0000-0001-8027-8800 and Gao, Xing
(2022)
Stay positive or go negative? Memory imperfections and messaging strategy.
International Journal of Research in Marketing, 39 (4).
1127 - 1149.
ISSN 0167-8116
Viswanathan, Madhu, Mukherji, Prokriti, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Chandy, Rajesh
(2021)
The performance impact of core component outsourcing: insights from the LCD TV industry.
Journal of Marketing Research, 58 (4).
pp. 801-826.
ISSN 0022-2437
Viswanathan, Madhu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George
(2020)
Economic impact of category captaincy: an examination of assortments and prices.
Marketing Science, 40 (2).
0 - 0.
ISSN 0732-2399
Viswanathan, Madhu, Li, Xiaolin ORCID: 0000-0002-0261-823X, John, George and Narasimhan, Om
ORCID: 0000-0001-8027-8800
(2018)
Is cash king for sales compensation plans? Evidence from a large-scale field intervention.
Journal of Marketing Research, 55 (3).
pp. 368-381.
ISSN 0022-2437
Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George
(2013)
Bonuses versus commissions: a field study.
Journal of Marketing Research, 50 (3).
pp. 317-333.
ISSN 0022-2437
Chen, Xinlei Jack, Narasimhan, Om ORCID: 0000-0001-8027-8800, John, George and Dhar, Tirtha
(2010)
An empirical investigation of private label supply by national label producers.
Marketing Science, 29 (4).
pp. 738-755.
ISSN 0732-2399
Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om ORCID: 0000-0001-8027-8800
(2010)
Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis.
Marketing Science, 29 (3).
pp. 422-437.
ISSN 0732-2399
Rao, Raghunath Singh, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George
(2009)
Understanding the role of trade-ins in durable goods markets: theory and evidence.
Marketing Science, 28 (5).
pp. 950-967.
ISSN 0732-2399
Chen, Xinlei Jack, John, George and Narasimhan, Om ORCID: 0000-0001-8027-8800
(2008)
Assessing the consequences of a channel switch.
Marketing Science, 27 (3).
pp. 398-416.
ISSN 0732-2399
Aboulnasr, Khaled, Narasimhan, Om ORCID: 0000-0001-8027-8800, Blair, Edward and Chandy, Rajesh
(2008)
Competitive response to radical product innovations.
Journal of Marketing, 72 (3).
pp. 94-110.
ISSN 0022-2429
Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om ORCID: 0000-0001-8027-8800
(2008)
Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions.
Marketing Science, 27 (3).
pp. 334-355.
ISSN 0732-2399
Narasimhan, Om ORCID: 0000-0001-8027-8800, Rajiv, Surendra and Dutta, Shantanu
(2006)
Absorptive capacity in high-technology markets: the competitive advantage of the haves.
Marketing Science, 25 (5).
pp. 510-524.
ISSN 0732-2399
Chandy, Rajesh, Hopstaken, Brigitte, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Prabhu, Jaideep
(2006)
From invention to innovation: conversion ability in product development.
Journal of Marketing Research, 43 (3).
pp. 494-508.
ISSN 0022-2437
Dutta, Shantanu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Rajiv, Surendra
(2005)
Conceptualizing and measuring capabilities: methodology and empirical application.
Strategic Management Journal, 26 (3).
pp. 277-285.
ISSN 0143-2095
Dutta, Shantanu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Rajiv, Surendra
(1999)
Success in high-technology markets: is marketing capability critical?
Marketing Science, 18 (4).
pp. 547-568.
ISSN 0732-2399