Items where Author is "Narasimhan, Om"

Hassan, Magda, Prabhu, Jaideep, Chandy, Rajesh and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2023) When bulldozers loom: informal property rights and marketing practice innovation among emerging market microentrepreneurs. Marketing Science, 42 (1). 137 - 165. ISSN 0732-2399

Li, Xiaolin ORCID: 0000-0002-0261-823X, Singh Rao, Raghunath, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Gao, Xing (2022) Stay positive or go negative? Memory imperfections and messaging strategy. International Journal of Research in Marketing, 39 (4). 1127 - 1149. ISSN 0167-8116

Viswanathan, Madhu, Mukherji, Prokriti, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Chandy, Rajesh (2021) The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 0022-2437

Viswanathan, Madhu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George (2020) Economic impact of category captaincy: an examination of assortments and prices. Marketing Science, 40 (2). 0 - 0. ISSN 0732-2399

Viswanathan, Madhu, Li, Xiaolin ORCID: 0000-0002-0261-823X, John, George and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2018) Is cash king for sales compensation plans? Evidence from a large-scale field intervention. Journal of Marketing Research, 55 (3). pp. 368-381. ISSN 0022-2437

Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George (2013) Bonuses versus commissions: a field study. Journal of Marketing Research, 50 (3). pp. 317-333. ISSN 0022-2437

Chen, Xinlei Jack, Narasimhan, Om ORCID: 0000-0001-8027-8800, John, George and Dhar, Tirtha (2010) An empirical investigation of private label supply by national label producers. Marketing Science, 29 (4). pp. 738-755. ISSN 0732-2399

Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2010) Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis. Marketing Science, 29 (3). pp. 422-437. ISSN 0732-2399

Rao, Raghunath Singh, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George (2009) Understanding the role of trade-ins in durable goods markets: theory and evidence. Marketing Science, 28 (5). pp. 950-967. ISSN 0732-2399

Chen, Xinlei Jack, John, George and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2008) Assessing the consequences of a channel switch. Marketing Science, 27 (3). pp. 398-416. ISSN 0732-2399

Aboulnasr, Khaled, Narasimhan, Om ORCID: 0000-0001-8027-8800, Blair, Edward and Chandy, Rajesh (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110. ISSN 0022-2429

Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2008) Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions. Marketing Science, 27 (3). pp. 334-355. ISSN 0732-2399

Narasimhan, Om ORCID: 0000-0001-8027-8800, Rajiv, Surendra and Dutta, Shantanu (2006) Absorptive capacity in high-technology markets: the competitive advantage of the haves. Marketing Science, 25 (5). pp. 510-524. ISSN 0732-2399

Chandy, Rajesh, Hopstaken, Brigitte, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Prabhu, Jaideep (2006) From invention to innovation: conversion ability in product development. Journal of Marketing Research, 43 (3). pp. 494-508. ISSN 0022-2437

Dutta, Shantanu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Rajiv, Surendra (2005) Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26 (3). pp. 277-285. ISSN 0143-2095

Dutta, Shantanu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Rajiv, Surendra (1999) Success in high-technology markets: is marketing capability critical? Marketing Science, 18 (4). pp. 547-568. ISSN 0732-2399