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 | Up a level |
Hong, Sungtak, Misra, Kanishka and Vilcassim, Naufel J. 
ORCID: 0000-0003-0192-8014
(2016)
The perils of category management: the effect of product assortment on multicategory purchase incidence.
Journal of Marketing, 80 (5).
pp. 34-52.
ISSN 0022-2429
Guler, Ali Umut, Misra, Kanishka and Vilcassim, Naufel ORCID: 0000-0003-0192-8014
(2014)
Countercyclical pricing: a consumer heterogeneity explanation.
Economics Letters, 122 (2).
pp. 343-347.
ISSN 0165-1765
