Items where Author is "Misra, Kanishka"

Hong, Sungtak, Misra, Kanishka and Vilcassim, Naufel J. (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

Guler, Ali Umut, Misra, Kanishka and Vilcassim, Naufel (2014) Countercyclical pricing: a consumer heterogeneity explanation. Economics Letters, 122 (2). pp. 343-347. ISSN 0165-1765