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Countercyclical pricing: a consumer heterogeneity explanation

Guler, Ali Umut, Misra, Kanishka and Vilcassim, Naufel (2014) Countercyclical pricing: a consumer heterogeneity explanation. Economics Letters, 122 (2). pp. 343-347. ISSN 0165-1765

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Identification Number: 10.1016/j.econlet.2013.12.025


We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonal shifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literature.

Item Type: Article
Official URL:
Additional Information: © 2013 Elsevier B.V.
Divisions: Management
Subjects: H Social Sciences > HG Finance
Date Deposited: 24 Jan 2017 12:48
Last Modified: 20 Oct 2021 02:13

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