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Li, Xiaolin 
ORCID: 0000-0002-0261-823X, Singh Rao, Raghunath, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Gao, Xing
(2022)
Stay positive or go negative? Memory imperfections and messaging strategy.
International Journal of Research in Marketing, 39 (4).
1127 - 1149.
ISSN 0167-8116
Li, Xiaolin ORCID: 0000-0002-0261-823X, Özer, Özalp and Subramanian, Upender
(2022)
Are we strategically naïve or guided by trust and trustworthiness in cheap-talk communication?
Management Science, 68 (1).
376 - 398.
ISSN 0025-1909
Li, Xiaolin ORCID: 0000-0002-0261-823X, Liao, Chenxi and Xie, Ying
(2021)
Digital piracy, creative productivity, and customer care effort: evidence from the digital publishing industry.
Marketing Science, 40 (4).
685 - 707.
ISSN 0732-2399
Wang, Yajin, Kirmani, Amna and Li, Xiaolin ORCID: 0000-0002-0261-823X
(2020)
Not too far to help: residential mobility, global identity, and donations to distant beneficiaries.
Journal of Consumer Research.
ISSN 0093-5301
Viswanathan, Madhu, Li, Xiaolin ORCID: 0000-0002-0261-823X, John, George and Narasimhan, Om ORCID: 0000-0001-8027-8800
(2018)
Is cash king for sales compensation plans? Evidence from a large-scale field intervention.
Journal of Marketing Research, 55 (3).
pp. 368-381.
ISSN 0022-2437
