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Not too far to help: residential mobility, global identity, and donations to distant beneficiaries

Wang, Yajin, Kirmani, Amna and Li, Xiaolin (2020) Not too far to help: residential mobility, global identity, and donations to distant beneficiaries. Journal of Consumer Research. ISSN 0093-5301

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Identification Number: 10.1093/jcr/ucaa053

Abstract

Extant research shows that consumers are more likely to donate to close than distant others, making donations to geographically distant beneficiaries a challenge. This article introduces residential mobility as a novel variable that can lead to increased donations toward distant beneficiaries. This article proposes that residential mobility (vs. stability) leads consumers to have a stronger global identity, whereby they see themselves as world citizens. This global identity results in higher donations to distant beneficiaries. A multi-method approach provides evidence for this prediction. An analysis of a national panel dataset demonstrates that high residential mobility is correlated with donations to distant beneficiaries. Lab experiments, including one with real monetary donations, replicate these effects using both actual moving experience and a residential mobility mindset.

Item Type: Article
Official URL: https://academic.oup.com/jcr
Additional Information: © 2020 The Authors
Divisions: Management
Subjects: H Social Sciences > HF Commerce
Date Deposited: 14 Oct 2020 15:36
Last Modified: 14 Dec 2020 15:45
URI: http://eprints.lse.ac.uk/id/eprint/106982

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