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Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel J. (2024) Breaking the glass ceiling: empowering female entrepreneurs through female mentors. Marketing Science, 43 (2). 244 - 253. ISSN 0732-2399
Chu, Junhong, Chintagunta, Pradeep K. and Vilcassim, Naufel J. (2007) Assessing the economic value of distribution channels: an application to the personal computer industry. Journal of Marketing Research, 44 (1). pp. 29-41. ISSN 0022-2437
Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. (2006) Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis. Journal of Business, 79 (9). pp. 2761-2787. ISSN 0021-9398
Vilcassim, Naufel J., Kadiyali, Vrinda and Chintagunta, Pradeep K. (1999) Investigating dynamic multifirm market interactions in price and advertising. Management Science, 45 (4). pp. 499-518. ISSN 0025-1909
Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1998) Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing. Journal of Retailing and Consumer Services, 5 (1). pp. 15-24. ISSN 0969-6989
Kadiyali, Vrinda, Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1996) Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? Journal of Business, 69 (4). pp. 459-487. ISSN 0021-9398
Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1995) A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry. Decision Sciences, 26 (4). pp. 531-559. ISSN 1540-5915
Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1995) Investigating retailer product category pricing from household scanner panel data. Journal of Retailing, 71 (2). pp. 103-128. ISSN 0022-4359
Jain, Dipak C., Vilcassim, Naufel J. and Chintagunta, Pradeep K. (1994) A random-coefficients logit brand choice model applied to panel data. Journal of Business and Economic Statistics, 12 (3). pp. 317-328. ISSN 0735-0015
Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1994) Marketing investment decisions in a dynamic duopoly: a model and empirical analysis. International Journal of Research in Marketing, 11 (3). pp. 287-306. ISSN 0167-8116
Chintagunta, Pradeep K., Rao, Vithala R. and Vilcassim, Naufel J. (1993) Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly. Managerial and Decision Economics, 14 (3). pp. 221-234. ISSN 1099-1468
Chintagunta, Pradeep K. and Vilcassim, Naufel J. (1992) An empirical investigation of advertising strategies in a dynamic duopoly. Management Science, 38 (9). pp. 1230-1244. ISSN 0025-1909
Chintagunta, Pradeep K., Jain, Dipak C. and Vilcassim, Naufel J. (1991) Investigating heterogeneity in brand preferences in logit models for panel data. Journal of Marketing Research, 28 (4). pp. 417-428. ISSN 0022-2437
Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. (2004) Structural models of competition: a marketing strategy perspective. In: Moorman, Christine and Lehmann, Donald R., (eds.) Assessing Marketing Strategy Performance. Marketing Science Institute, Boston, United States of America. ISBN 9780965711449