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Items where Author is "Anderson, Stephen J."

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Anderson, Stephen J., Chintagunta, Pradeep and Vilcassim, Naufel J. (2023) Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales. Marketing Science. ISSN 0732-2399

Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank and Vilcassim, Naufel J. (2021) Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Journal of Marketing, 85 (3). 78 - 96. ISSN 0022-2429

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