Items where Author is "Anderson, Stephen J."

Article

Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2024) Breaking the glass ceiling: empowering female entrepreneurs through female mentors. Marketing Science, 43 (2). 244 - 253. ISSN 0732-2399

Anderson, Stephen J., Chintagunta, Pradeep and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2023) Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales. Marketing Science, 43 (3). 637 - 672. ISSN 0732-2399

Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2021) Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Journal of Marketing, 85 (3). 78 - 96. ISSN 0022-2429