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Kaul, Rupali, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel 
ORCID: 0000-0003-0192-8014
(2025)
Call me maybe: does customer feedback seeking impact nonsolicited customers?
Marketing Science, 44 (1).
129 - 154.
ISSN 0732-2399
Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2024)
Frontiers: breaking the glass ceiling: empowering female entrepreneurs through female mentors.
Marketing Science, 43 (2).
244 - 253.
ISSN 0732-2399
Anderson, Stephen J., Chintagunta, Pradeep and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2023)
Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales.
Marketing Science, 43 (3).
637 - 672.
ISSN 0732-2399
Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2021)
Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda.
Journal of Marketing, 85 (3).
78 - 96.
ISSN 0022-2429
