How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine

Massa, Felipe G., Helms, Wesley, Voronov, Maxim and Wang, Liang (2017) How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine. LSE Business Review (03 Jul 2017). Blog Entry.

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Abstract

With conversion rituals, cool-climate wineries in Ontario managed to overcome a reputation for low quality, write Felipe G. Massa, Wesley Helms, Maxim Voronov and Liang Wang

Item Type:	Online resource (Blog Entry)
Official URL:	http://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2017 The Author(s)
Divisions:	LSE
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited:	06 Jul 2017 13:06
Last Modified:	11 Sep 2025 14:01
URI:	http://eprints.lse.ac.uk/id/eprint/83243

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