Mulderrig, Jane (2016) Fat-shaming: Change4Life’s anti-obesity ‘nudge’ campaign glosses over social inequalities. Democratic Audit UK (20 Dec 2016). Website.
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Abstract
The Change4Life campaign draws on ‘nudge’ theory to encourage families to ‘make better choices’ about their diet and exercise. But, argues Jane Mulderrig, behavioural economics is a poor substitute for radical state intervention that would address the root causes of obesity – such as poverty, the availability of cheap junk food and inadequate public transport. Instead, Change4Life’s advertising subtly evokes northern, working-class families and plays on parental guilt using dubious science.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://www.democraticaudit.com |
| Additional Information: | © 2016 The Author(s) |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HT Communities. Classes. Races J Political Science > JC Political theory J Political Science > JN Political institutions (Europe) > JN101 Great Britain L Education > L Education (General) R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
| Date Deposited: | 08 Jun 2017 10:00 |
| Last Modified: | 15 Sep 2023 20:45 |
| URI: | http://eprints.lse.ac.uk/id/eprint/80510 |
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