To sell more guilty pleasures, tie it to a cause. It works.

Zemack-Rugar, Yael (2016) To sell more guilty pleasures, tie it to a cause. It works. LSE Business Review (04 Aug 2016). Website.

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Abstract

Choosing the right product impacts sales more than which charity you benefit, argues Yael Zemack-Rugar

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2016 The Author(s)
Divisions:	Economics Centre for Macroeconomics Centre for Economic Performance
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited:	21 Apr 2017 10:35
Last Modified:	11 Dec 2024 15:15
URI:	http://eprints.lse.ac.uk/id/eprint/74026

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