What we can learn from Donald Trump’s campaign reboot

Moussa, Mario and Newberry, Derek (2016) What we can learn from Donald Trump’s campaign reboot. USApp– American Politics and Policy Blog (15 Jun 2016). Website.

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Abstract

Donald Trump’s presidential campaign has been one of the most unusual in US history, with the New York billionaire acting and commenting in a way that no presidential contenders have done in the past. And yet, even Trump’s juggernaut of a campaign found itself in the doldrums this spring after its poor showing in the Wisconsin primary vote. Mario Moussa and Derek Newberry write that in the wake of this crisis, the Trump campaign was able to revitalize itself via a major reboot which saw it hire new campaign experts and redirect its energies towards strategies which were ultimately successful.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/usappblog/
Additional Information:	© 2016 The Author
Divisions:	LSE
Subjects:	J Political Science > JK Political institutions (United States)
Date Deposited:	25 Jul 2016 16:27
Last Modified:	11 Dec 2024 14:54
URI:	http://eprints.lse.ac.uk/id/eprint/67247

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