Why people (don't) buy: the GO and STOP signals

Chakravarti, Amitav and Thomas, Manoj (2015) Why people (don't) buy: the GO and STOP signals. Palgrave Macmillan, Basingstoke, UK. ISBN 9781137466679

Preview

PDF - Accepted Version Download (595kB) | Preview

• Publisher
• Author

Abstract

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Item Type:	Book
Official URL:	http://www.palgrave.com/page/detail/why-people-don...
Additional Information:	© 2015 The Authors
Divisions:	Management
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Date Deposited:	23 Oct 2015 11:14
Last Modified:	09 Apr 2024 06:48
URI:	http://eprints.lse.ac.uk/id/eprint/64131

Actions (login required)

View Item