Pioneering and first mover advantages: the importance of business models

Markides, Constantinos and Sosa, Lourdes ORCID: 0000-0003-0303-2238 (2013) Pioneering and first mover advantages: the importance of business models. Long Range Planning, 46 (4-5). pp. 325-334. ISSN 0024-6301

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Abstract

Pioneering has both advantages and disadvantages. Which effect will predominate will depend to a large extent on: (i) the business model that the pioneer utilizes to exploit the first-mover advantages (FMAs) associated with early entry: (ii) the business models that late entrants adopt to attack the pioneers; and (iii) the business model that the pioneer uses to respond to these attacks. Studies that do not explicitly control for the business models being used by firms will provide biased estimates of the importance (or sustainability) of first-mover advantages.

Item Type:	Article
Official URL:	http://www.journals.elsevier.com/long-range-planni...
Additional Information:	© 2013 Elsevier Ltd.
Divisions:	Management
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Date Deposited:	11 Sep 2014 09:12
Last Modified:	01 Nov 2024 05:24
URI:	http://eprints.lse.ac.uk/id/eprint/59436

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