Featuring grey hair, but not really including older workers

Jolles, Daniel ORCID: 0000-0003-1277-0793 and Vaccarone, Claudia (2025) Featuring grey hair, but not really including older workers. LSE Business Review (02 Jun 2025). Blog Entry.

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Abstract

As attitudes towards ageing evolve, some brands are beginning to feature older models in their marketing campaigns. However, this is often a superficial shift that may be perceived as “greywashing” — when advertisements publicly promote age inclusivity while internal practices are far from inclusive. Daniel Jolles and Claudia Vaccarone argue that a disconnect between purpose-driven messaging and actual practice undermines consumer trust.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2025 The Author(s)
Divisions:	Psychological and Behavioural Science
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HQ The family. Marriage. Woman
Date Deposited:	10 Jul 2025 15:15
Last Modified:	10 Jul 2025 15:15
URI:	http://eprints.lse.ac.uk/id/eprint/128702

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