Kivenzor, Gregory J., Carvalho de Mesquita, Jose Marcos, Reutskaja, Elena, Ivchenko, Andriy and Kostelijk, Erik (2025) Is a forbidden fruit as sweet tomorrow as it feels now? Consumer intention-behavior gap at the times of major crises. Journal of Global Marketing. ISSN 0891-1762 (In Press)
Full text not available from this repository.Abstract
The paper develops a theoretical framework using the systems approach to explain the intention-behavior gap (IBG) at crisis times. It analyzes in-crisis and post-crisis consumer mental frames by integrating concepts from marketing science, behavioral economics, and social psychology. It interprets the role and effect of temporal discounting and compensatory consumption on the subjective expected utility of goods and services shaping post-crisis consumption intentions. The primary in-crisis study across four countries and post-crisis publicly available data support main research outcomes. The paper cohesively explains post-crisis actual consumer behaviors, leading to an understanding of IBG and their consequences applicable to major crises.
| Item Type: | Article |
|---|---|
| Additional Information: | © 2025 Taylor & Francis Group, LLC. |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Date Deposited: | 11 Jun 2025 09:12 |
| Last Modified: | 11 Jun 2025 16:03 |
| URI: | http://eprints.lse.ac.uk/id/eprint/128349 |
Actions (login required)
 |
View Item |
