Less branding and more health warnings can reduce tobacco use in the European Union

Chakravarti, Amitav (2022) Less branding and more health warnings can reduce tobacco use in the European Union. LSE Business Review (09 Jun 2022). Blog Entry.

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Abstract

A large-scale survey of 8,000 European citizens across 10 EU member states tested participants’ responses to health warnings in cigarettes and found that removing or reducing product branding and increasing the size of health warnings made cigarette packets significantly less appealing. Amitav Chakravarti writes that combined warnings provide an economical way to reduce the effectiveness of tobacco industry marketing and can contribute to changes in social norms and behaviours.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2022 The Author
Divisions:	Management
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce R Medicine > RA Public aspects of medicine
Date Deposited:	25 Aug 2022 09:30
Last Modified:	15 Sep 2023 11:30
URI:	http://eprints.lse.ac.uk/id/eprint/116075

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