Overcoming fair-trade products’ price disadvantage with clever pricing decisions

Wilken, Robert and Bürgin, David (2022) Overcoming fair-trade products’ price disadvantage with clever pricing decisions. LSE Business Review (06 Jul 2022). Blog Entry.

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Abstract

In surveys, consumers affirm their preference for sustainable over conventional products. But in the supermarket, they often fall back on cheaper conventional alternatives. The higher price of sustainable products may explain the contradiction. Robert Wilken and David Bürgin write that partitioned pricing can make consumers aware of the ethical and sustainability benefits of fair-trade products, increasing their sales.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2022 The Authors
Divisions:	LSE
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Date Deposited:	19 Aug 2022 08:24
Last Modified:	14 Sep 2024 03:33
URI:	http://eprints.lse.ac.uk/id/eprint/115806

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