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How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine

Massa, Felipe G., Helms, Wesley, Voronov, Maxim and Wang, Liang (2017) How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine. LSE Business Review (03 Jul 2017). Blog Entry.

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Abstract

With conversion rituals, cool-climate wineries in Ontario managed to overcome a reputation for low quality, write Felipe G. Massa, Wesley Helms, Maxim Voronov and Liang Wang

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2017 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Sets: Collections > LSE Business Review Blog
Date Deposited: 06 Jul 2017 13:06
Last Modified: 27 Feb 2019 00:18
URI: http://eprints.lse.ac.uk/id/eprint/83243

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