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As Donald Trump has shown, words matter in how voters make political decisions.

Utych, Stephen M. (2017) As Donald Trump has shown, words matter in how voters make political decisions. USApp - American Politics and Policy Blog (23 Mar 2017). Blog Entry.

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Abstract

With his frequent characterizations of his opponents as “lyin” or “crooked”, Donald Trump’s use of language during his 2016 presidential election campaign was a departure from previous contests. In new research, Stephen M. Utych examines the effects of this sort of emotional, negative language on political decision-making. Through experimental studies, he finds that when such language is used in discussing a topic people rate that topic more negatively. He writes that this negativity can also often spill over to those who are using the negative language.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2017 The Author(s) CC BY-NC 3.0; Online
Divisions: LSE
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HM Sociology
J Political Science > JC Political theory
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 09 May 2017 07:59
Last Modified: 31 May 2019 23:19
URI: http://eprints.lse.ac.uk/id/eprint/76037

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