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To sell more guilty pleasures, tie it to a cause. It works.

Zemack-Rugar, Yael (2016) To sell more guilty pleasures, tie it to a cause. It works. LSE Business Review (04 Aug 2016). Website.

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Abstract

Choosing the right product impacts sales more than which charity you benefit, argues Yael Zemack-Rugar

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2016 The Author(s); Online
Divisions: Economics
Centre for Macroeconomics
Centre for Economic Performance
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Sets: Departments > Economics
Research centres and groups > Centre for Macroeconomics
Research centres and groups > Centre for Economic Performance (CEP)
Collections > LSE Business Review Blog
Date Deposited: 21 Apr 2017 10:35
Last Modified: 03 Dec 2019 00:41
URI: http://eprints.lse.ac.uk/id/eprint/74026

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