Chakravarti, Amitav 
ORCID: 0009-0001-1805-183X and Thomas, Manoj
(2015)
Why people (don't) buy: the GO and STOP signals.
Palgrave Macmillan, Basingstoke, UK.
ISBN 9781137466679
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Identification Number: 10.1057/9781137466693
Abstract
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
| Item Type: | Book |
|---|---|
| Official URL: | http://www.palgrave.com/page/detail/why-people-don... |
| Additional Information: | © 2015 The Authors |
| Divisions: | Management |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Date Deposited: | 23 Oct 2015 11:14 |
| Last Modified: | 12 Dec 2024 05:32 |
| URI: | http://eprints.lse.ac.uk/id/eprint/64131 |
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