Items where Author is "Yang, Zherui"

Book Section

Yang, Zherui, Cheng, Aaron ORCID: 0000-0002-2070-3761 and Li, Ting (2019) Still targeting younger customers? A field experiment on digital communication channel migration. In: 2019 International Conference on Information Systems: ICIS 2019. International Conference on Information Systems (ICIS) proceedings (2019). AIS, DEU. ISBN 9780996683197

Conference or Workshop Item

Yang, Zherui, Cheng, Aaron and Li, Ting (2019) Digital communication channel migration: a field experiment. In: 2019 Conference on Information Systems and Technology, 2019-10-19 - 2019-10-20, Seattle, United States. (Submitted)