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Basso, Frédéric 
ORCID: 0000-0003-3709-8331, Bouillé, Julien, Le Goff, Kévin, Robert-Demontrond, Philippe and Oullier, Olivier
(2016)
Assessing the role of shape and label in the misleading packaging of food imitating products: from empirical evidence to policy recommendation.
Frontiers in Psychology, 7.
ISSN 1664-1078
Basso, Frédéric ORCID: 0000-0003-3709-8331, Robert-Demontrond, Philippe, Hayek, Maryvonne, Anton, Jean-Luc, Nazarian, Bruno, Roth, Muriel and Oullier, Olivier
(2014)
Why people drink shampoo? Food imitating products are fooling brains and endangering consumers for marketing purposes.
PLOS ONE, 9 (9).
e100368.
ISSN 1932-6203
