Items where Author is "Morwitz, Vicki G."

Raghubir, Priya, Morwitz, Vicki G. and Chakravarti, Amitav (2011) Spatial categorization and time perception: why does it take less time to get home? Journal of Consumer Psychology, 21 (2). pp. 192-198. ISSN 1057-7408

Ülkümen, Gülden, Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Morwitz, Vicki G. (2010) Categories create mind-sets: the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions. Journal of Marketing Research, 47 (4). pp. 659-671. ISSN 0022-2437

Tang, Jane, Grenville, Andrew, Morwitz, Vicki G., Chakravarti, Amitav and Ülkümen, Gülden (2009) Influencing feature price tradeoff decisions in CBC experiments. Proceedings of the Sawtooth Software Conference 2009. pp. 247-284.