Items where Author is "Hong, Sungtak"

Article

Hong, Sungtak, Misra, Kanishka and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429