Items where Author is "Chen, Xinlei Jack"

Article

Chen, Xinlei Jack, Narasimhan, Om ORCID: 0000-0001-8027-8800, John, George and Dhar, Tirtha (2010) An empirical investigation of private label supply by national label producers. Marketing Science, 29 (4). pp. 738-755. ISSN 0732-2399

Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om (2010) Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis. Marketing Science, 29 (3). pp. 422-437. ISSN 0732-2399

Chen, Xinlei Jack, John, George and Narasimhan, Om (2008) Assessing the consequences of a channel switch. Marketing Science, 27 (3). pp. 398-416. ISSN 0732-2399

Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om (2008) Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions. Marketing Science, 27 (3). pp. 334-355. ISSN 0732-2399