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Chakravarti, Amitav, Grenville, Andrew, Morwitz, Vicki G, Tang, Jane and Ülkümen, Gülden (2013) Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. Journal of Consumer Psychology, 23 (4). pp. 515-525. ISSN 1057-7408
Ülkümen, Gülden, Chakravarti, Amitav and Morwitz, Vicki G. (2010) Categories create mind-sets: the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions. Journal of Marketing Research, 47 (4). pp. 659-671. ISSN 0022-2437
Tang, Jane, Grenville, Andrew, Morwitz, Vicki G., Chakravarti, Amitav and Ülkümen, Gülden (2009) Influencing feature price tradeoff decisions in CBC experiments. Proceedings of the Sawtooth Software Conference 2009. pp. 247-284.
Chakravarti, Amitav, Janiszewski, Chris and Ülkümen, Gülden (2006) The neglect of prescreening information. Journal of Marketing Research, 43 (4). pp. 642-653. ISSN 0022-2437