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Pathways to use of communication campaigns’ evaluation findings within international organizations

O'Neil, Glen and Bauer, Martin W. (2018) Pathways to use of communication campaigns’ evaluation findings within international organizations. Evaluation and Program Planning, 69. pp. 82-91. ISSN 0149-7189

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Identification Number: 10.1016/j.evalprogplan.2018.04.013


This article presents a study on the pathways and processes regarding the use of evaluation findings of communication campaigns from two international organizations, the Office of the High Commissioner for Human Rights (OHCHR) and the International Committee of the Red Cross (ICRC). Several years after the completion of the campaigns and their evaluations, our research identified 28 instances of use and six instances of non-use of the evaluation results, of which the large majority being surprising in nature. Results showed that evaluation use facilitated formal and informal changes at the individual and the organizational level; and, this pattern occurred in a predominantly non-linear fashion, interconnected and overlapping, while gradually decreasing in time and space. Evaluation use was mostly unpredictable, which reflected how meanings are constructed by staff members, as they adjusted and interpreted the findings in opportunistic ways.

Item Type: Article
Official URL:
Additional Information: © 2018 Elsevier B.V.
Divisions: Methodology
Psychological and Behavioural Science
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Sets: Departments > Methodology
Departments > Psychological and Behavioural Science
Date Deposited: 16 May 2018 16:12
Last Modified: 20 Jul 2021 01:50

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